Brand
Digital Brand Guidelines
Give everyone who uses your brand one place to check how it should look and sound, without having to ask you.
ExampleSalo is a design studio. Senior design expertise, embedded in your team.
- Price
- £1,440 ex VATHosting by Salo is £300 a year.
- Timeline
- Up to 2 weeks from the brief
- Payment
- 100% payment upfront
Choose this when
Out-of-date PDF
Your guidelines live in a PDF that's out of date, hard to find or ignored.
Repeat requests
New starters, freelancers or agencies keep asking for the logo, the fonts and the right colours.
AI tools
Your team uses AI tools to create content and you want them working from your brand, not guessing at it.
After a rebrand
You've just finished a rebrand and want it written down before it starts to drift.
How we do it
Start from your files
We start from your completed brand identity files and any guidelines you already have.
Nine sections
We document your brand across nine sections: Brand, Tone of Voice, Logo, Colour, Fonts, Imagery, Iconography, UI Elements (basics like buttons and forms) and an AI Context Pack.
Guidance next to assets
Each section puts the guidance beside the assets, so people know how to use what they download.
Feedback
You review the site and we make one round of amends.
What you receive
A living guidelines site your team, partners and suppliers can open from a link.
Brand assets people can download from the page that explains how to use them.
An AI Context Pack that describes your brand for the AI tools your team uses.
An image library and social assets, ready for your team to use.
One place to update when your brand changes, instead of re-sending PDFs.
Terms
We need your completed brand identity files. If your identity isn't finished yet, that's a separate brand project.
Includes 1 round of amends.
We host the finished site for £300 a year, or hand over the code if you'd rather host it yourself.